Home
Home | About Us | Advantages | Blogs | Contact Us
- All
- Product Name
- Product Keyword
- Product Model
- Product Summary
- Product Description
- Multi Field Search
English Views: 0 Author: Site Editor Publish Time: 2025-07-22 Origin: Site
South Korea Feminine Hygiene Market Analysis
Comprehensive Market Research Report (2024-2033)
$1.6B → $2.3B
CAGR 4.2% (2026-2033)
80%+
Regular pads dominate market
28%
Yuhan-Kimberly
22%
Unicharm
15%
KleanNara
2024 Market Size $1.6 Billion
2033 Projection $2.3 Billion
CAGR (2026-2033) 4.2%
2023 Sales Value ₩3.20 Trillion
CAGR (2018-2023) 3.27%
YoY Growth (2023) 4.01%
Contribute over 80% of total category sales revenue
2024 Market: $200 Million
2033 Projection: $400 Million
CAGR: ≈7%
Tampons, panty liners, menstrual cups, cloth pads
Combined market share: <20%
Menstrual cups & cloth pads growth: >10% YoY
Driven by eco-conscious women aged 20-35
>₩300 per piece (organic cotton, liquid material, ultra-thin)
₩150-₩300 per piece (traditional PE backsheet + SAP core)
<₩150 per piece (convenience store brands, discount supermarkets)
(Coupang, 11번가, Gmarket)
(Emart, Homeplus, Costco)
(Olive Young, Watsons, independent pharmacies)
Primarily use panty liners and ultra-thin daily products
High adoption of overnight, liquid, organic products, menstrual cups
Strong demand for extra-long overnight and postpartum products
Seoul, Gyeonggi, Incheon metropolitan areas contribute 65% of sales
Rural markets dominated by traditional products, e-commerce penetration only 15%
Projected to reach 2.8 billion pieces by 2033
Projected to reach $2.3 billion by 2033
Premium overnight/postpartum lines (30-50% higher price)
Online channel expansion (>50% by 2030)
Rural market education + low-price product penetration
The South Korean feminine hygiene market demonstrates high maturity, yet structural upgrades and environmental regulations are creating new growth opportunities. Over the next decade, premiumization, digitalization, and sustainable products will become the core competitive arenas.
