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The sanitary pads market in Pakistan is a dynamic and growing sector with significant untapped potential. The market is projected to expand by $77.0 million between 2025 and 2030, with a compound annual growth rate (CAGR) of 12.9%. In 2022, the market was valued at approximately PKR 15.6 billion (around $65 million). Despite this, market penetration remains low, with only 12% of women in Pakistan using sanitary pads, highlighting a vast opportunity for expansion. The competitive landscape is dominated by Procter & Gamble's brand Always, which held a significant market share. However, local brand Butterfly is a strong competitor, increasing its market share from 12% in 2016 to 24% in 2020.
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This article explores the question of when children should stop using diapers, emphasizing that there is no one-size-fits-all age for toilet training. It highlights the importance of considering a child's physiological development, psychological readiness, and family support. Rushing the process may lead to unnecessary stress and developmental disruptions. The article also provides practical guidance for a successful toilet training experience.
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In the first half of 2025, Hengan Group reported a revenue of RMB 11.808 billion, with a net profit of RMB 1.373 billion, down 2.6% year-on-year. Despite a challenging market environment, the group focused on enhancing its competitive edge through product innovation and market expansion. The tissue and wet wipes business saw a 3.2% sales increase, driven by high-end products and cost management. The hygiene products business faced a 14.4% sales decline, though there were growth areas like the "Tianshan Cotton" sanitary napkins and adult diapers. E-commerce and new retail channels grew, contributing significantly to overall sales. Internationally, operations in Malaysia showed promising growth, with plans to expand into Southeast Asian markets. Looking ahead, Hengan Group plans capacity expansion and technological upgrades to meet consumer demands and strengthen its market position.
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