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English Views: 0 Author: Site Editor Publish Time: 2025-07-21 Origin: Site
South Korean Diaper Market Research Report
Structural Transformation Driven by Demographic Shifts
South Korea's diaper market is undergoing a structural transformation, with the adult diaper segment expanding rapidly due to population aging. By 2022, adult diaper supply reached 107,000 tons, nearly double the infant diaper supply (58,000 tons). Key market drivers include demographic shifts, technological innovation, and premiumization trends. The market is projected to grow at 3.9-6.8% CAGR through 2034, with sustainability and smart diapers emerging as critical growth areas.
Aging population: 18.4% aged 65+ (2023), projected to reach 20.6% by 2025
Premiumization: Demand for high-quality, smart, and eco-friendly products
E-commerce expansion: Enhanced accessibility and convenience
Government policies: NHIS subsidies for incontinence products
Low birth rate: Total fertility rate at 0.7 (2023)
Raw material volatility: Price fluctuations in SAP and non-woven fabrics
Environmental regulations: Stricter sustainability requirements
Social stigma: Around adult incontinence products
$507M - $1.6B
Varying estimates based on research methodology and product scope
$743M - $3.3B
CAGR: 3.9% - 6.8% (2025-2034)
Adult diaper supply nearly doubled infant diaper supply in 2022
Market Value (2024): $370M
Supply Trend: 22% decline (76,145 tons in 2019 → 59,436 tons in 2023)
Growth Drivers:
Premiumization despite volume decline
Smart diaper technology (e.g., Pampers Lumi)
Eco-friendly alternatives growth
Market Value (2020): 400B KRW ($300M)
Growth Rate: 29% YoY sales increase (E-mart, 2022)
Key Developments:
Thinner, more discreet designs
Gender-specific products
Smart diaper technology adoption
High brand concentration
Top brands: Huggies, Pampers, Mamypoko
Defend brand held 79% share (2012)
Increasing competition with market growth
Adult diaper market expansion (600B KRW by 2025)
Smart diaper technology integration
Biodegradable & sustainable materials
Online channel optimization
Pet diaper market development
Persistent low birth rate pressure
Raw material price volatility
Environmental compliance costs
Market competition intensification
Social stigma reduction needs
IoT-enabled sensors for health monitoring
Advanced absorption polymers & eco-materials
Gender-specific & activity-optimized designs
South Korea diaper market research | Adult diaper market growth | Infant diaper trends | Aging population impact | Korean diaper industry analysis | Sustainable diapers | Smart diaper technology | Market entry strategy South Korea | Diaper manufacturers | Demographic shifts Korea
