2025 Global Top 10 Sanitary Pads

1. Whisper (USA)

Core Product

Liquid Sanitary Pad Series

Key Advantages

• Features the exclusive Flexfoam liquid absorption material, boasting an absorption rate of over 30x without rewetting, and fits the body curve perfectly.

• Its ultra-thin variant received the "Excellent" rating in Germany’s Öko-Test, with over 5 million product reviews in the US.

Suitable Scenarios

Daytime use for moderate flow, sports and fitness

Brand Endorsement

A brand under Procter & Gamble (P&G), available in over 100 countries worldwide

2. Kotex (USA)

Core Product

Skin-Friendly Cotton Soft Series

Key Advantages

• A century-old brand (founded in 1920) and the world’s first brand to promote menstrual health education.

• Its surface uses medical-grade cotton-soft material, with a 98% compatibility rate for sensitive skin.

• Currently available in over 100 countries, with a brand index of 92.3.

Suitable Scenarios

Full menstrual cycle, users with sensitive skin

Technical Highlights

Patented breathable bottom layer to reduce stuffiness

3. Sofy (Japan)

Core Product

Super Sleep Nighttime Pads, Hypoallergenic Liners

Key Advantages

• A brand under Unicharm. Its nighttime pads are 42cm long, with leak-proof barrier technology holding a Japanese patent, and monthly sales on Tmall Global exceed 200,000 units.

• The hypoallergenic material has passed dermatological tests, making it suitable for Asian women’s body types.

Suitable Scenarios

Nighttime use for heavy flow, liner needs before/after menstruation

Market Position

Ranked among the top 3 in Japan’s sanitary pad market for 12 consecutive years

4. Laurier (Japan)

Core Product

Zero-Touch Ultra-Thin Series

Key Advantages

• A flagship brand under Kao. Its 17cm mini pads adopt "instant absorption core" technology—only 0.1cm thick yet capable of quickly locking in menstrual blood—with a 99.2% positive review rate on Tmall Supermarket.

• Since entering China in 1996, it has become the top choice for commuting women.

Suitable Scenarios

Daytime commuting, light flow periods

Design Details

Curved wings fit the underwear curve to reduce shifting

5. Natracare (UK)

Core Product

Organic Cotton Sanitary Pad Series

Key Advantages

• A UK-based eco-pioneer brand. Its pads feature 100% organic cotton surfaces, are totally chlorine-free (TCF), and contain no plastics or fragrances, with a biodegradation rate of over 95%.

• Certified by the EU’s EPD environmental standard, planting just two trees can offset the carbon footprint of a lifetime’s usage.

Suitable Scenarios

Sensitive skin, eco-conscious users

Professional Recognition

Recommended by over 5,000 gynecologists worldwide

6. Libresse (Sweden)

Core Product

V-Shaped Sanitary Pads

Key Advantages

• Northern Europe’s top feminine care brand. Its exclusive SecureFit ergonomic design fits the V-zone dynamically, increasing leak-proof efficiency by 40% during activity.

• Available in 101 countries, it has over 200 million loyal users and a brand score of 9.2.

Suitable Scenarios

Prolonged sitting at work, outdoor sports

Design Philosophy

Breaking menstrual constraints and advocating body freedom

7. Facelle (Germany)

Core Product

1-Drop Ultra-Thin Series

Key Advantages

• A beloved German national brand and an in-house product of ROSSMANN supermarkets.

• It received the Öko-Test "Excellent" rating, with a unit price of only €0.06—outperforming similar brands in cost-effectiveness.

• Its absorption core uses polymer materials, ranking first in dryness tests.

Suitable Scenarios

Frequent daily use, budget-conscious consumers

Market Performance

Ranked No.1 in sanitary pad sales in German supermarkets for 8 consecutive years

8. Space7 (China)

Core Product

Teenage Cotton Series

Key Advantages

• A brand under Heng’an Group. Designed specifically for young women with size-specific patterns, its cotton surface contains natural antibacterial factors, with over 5 million product reviews on Tmall.

• With a brand index of 89.8, it was selected into Maigoo.com’s Global Top 10 Brands.

Suitable Scenarios

Adolescent females, daytime use

Localization Advantage

Fits the body shape of Asian teenagers, with outstanding cost-effectiveness

9. Princess Naisi (China)

Core Product

Full-Cotton Core Sanitary Pads

Key Advantages

• A brand under PurCotton. Leveraging its expertise in medical cotton products, it uses medical-grade cotton materials, free of fluorescent agents and formaldehyde.

• In tests by the Shanghai Consumer Council, it had a 0% irritation rate, making it suitable for post-surgery care.

Suitable Scenarios

Sensitive skin, menstrual care

Material Guarantee

100% natural cotton, passing skin irritation tests

10. Organyc (Italy)

Core Product

Organic Cotton Breathable Series

Key Advantages

• A brand under Italy’s Corman Spa. Certified by GOTS, its surface uses organically grown cotton with no chemical additives.

• The leak-proof layer is made from non-GMO corn starch, achieving complete biodegradation.

Suitable Scenarios

High-end care needs, eco-conscious users

Global Layout

A bestseller in European and American organic supermarkets; since entering China, it has remained in the top 10 of imported sanitary pad rankings

• Beware of False Advertising: Claims like "quick-acting antibacterial" or "menstrual cramp relief" lack scientific basis. Germany’s Öko-Test notes that uncertified antibacterial ingredients may cause irritation.

• Organic Cotton ≠ Universal Solution: Always verify GOTS certification—ordinary "cotton" products may contain chemically treated materials.

• Avoid Scented Products: Fragrances easily trigger vulvar allergies. Tests by brands like Natracare show that unscented variants reduce irritation rates by 60%.